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Strong Pilates says it is targeting 20 new UK studios in 2027, following seven openings in 2026 that brought its UK network to 15. A Nine Elms site is confirmed for early 2027; other possible locations remain under exploration.
Strong Pilates is targeting 20 new UK studios in 2027, the Australian-born fitness franchise said, after opening seven locations in the country so far in 2026. The additions have brought its UK network to 15 studios, up from eight at the end of 2025; a site in London’s Nine Elms neighborhood is confirmed for early next year.
The company’s expansion plans include bringing its format to more communities across London, the South East and other major UK cities, co-founder Michael Ramsey said. Recent openings include Brighton, Hackney and Kingston. Strong Pilates also plans studios in Maidenhead and Harpenden in the coming months, according to Athletech News.
Nine Elms is the only location in the report described as confirmed for early 2027. Franchisees are exploring opportunities in West Hampstead, St Albans, White City and Richmond; those sites are not presented as secured openings. The company has not provided a full list of the locations it expects to open toward its 20-studio target.
Strong Pilates offers 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength work and cardio. Sessions use the company’s Rowformer and Bikeformer machines. The format combines several kinds of training in one class, a positioning the company says supports its expansion plans.
A Larger UK Studio Network
Opening 20 additional UK studios would represent a substantial expansion from the company’s current 15-location network. For customers, the plan could bring the franchise’s classes to more areas, although the number of openings alone does not establish where each studio will be or when it will begin operating.
The target is also part of Strong Pilates’ broader effort to expand internationally. The company is pursuing growth in Europe, the Middle East and the United States, according to the report. Its UK progress gives a view of how one market fits into that push, but the company has not set out how the proposed UK openings will be divided among regions or financed.
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From Eight Studios to Fifteen
Strong Pilates ended 2025 with eight UK studios and has added seven so far in 2026, nearly doubling its local network. The latest openings named in the report are Brighton, Hackney and Kingston. Maidenhead and Harpenden are among the additional locations planned in the coming months.
The UK expansion sits within a larger international footprint. Strong Pilates says it opened 40 studios worldwide in 2026 and has 130 operating locations across 15 countries. It reports more than 330 studios operating or in development globally and expects to exceed 150 open locations by January 2027. Those are company figures; the report does not independently verify them. It also says the company reported more than $75 million in net revenue over the past 12 months.
““U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.””
— Michael Ramsey, Strong Pilates co-founder
Locations Still Under Review
The company has announced a target of 20 new UK studios, but the report does not identify all the sites or give an opening schedule for them. Nine Elms is confirmed for early 2027; West Hampstead, St Albans, White City and Richmond are described only as opportunities franchisees are exploring.
It is also unclear whether the target refers to studios opening during the calendar year or to a particular point in the franchise’s development pipeline. The report does not detail expected investment, franchise agreements, staffing plans or the split between company-owned and franchised locations.
Sites and Opening Dates Ahead
Near-term developments include the planned openings in Maidenhead and Harpenden, followed by the confirmed Nine Elms studio in early 2027. Strong Pilates may provide further details about the other prospective locations as franchisees assess them and plans are finalized.
The key measure will be how many of the 20 targeted studios move from plans to confirmed sites and operating locations during 2027. Until the company releases a fuller schedule, the overall target remains an expansion goal rather than a list of guaranteed openings.
Key Questions
How many new UK studios is Strong Pilates targeting in 2027?
The company is targeting 20 new UK studios in 2027. It has not published a complete list of the planned locations.
How many Strong Pilates studios are currently in the UK?
Strong Pilates has 15 UK locations, after opening seven in 2026. It had eight at the end of 2025.
Which 2027 UK location is confirmed?
A studio in London’s Nine Elms neighborhood is confirmed for early 2027. West Hampstead, St Albans, White City and Richmond are still being explored by franchisees.
What kind of workouts does Strong Pilates offer?
The company describes its classes as 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio, using its Rowformer and Bikeformer machines.
Source: athletechnews.com
